Wellness programs are now one of the top-five employee perks, offered by 58% of employers, according to a survey by the Society of Human Resource Management. Another study by Randstad found that 41% of organizations added new health and wellness benefits in the past year.
What’s behind the wellness fervor? The hot hiring market may be one reason. Almost one in five employees changed jobs during the pandemic, according to Randstad, with workers demanding better pay, work conditions and benefits. Savvy employers are sharpening their game to stand out from the competition, including updating their wellness offerings. Studies show wellness benefits matter when it comes to hiring and retention: 67% of employees who work for organizations with wellness programs like their jobs more and are extremely or very likely to recommend their employer to others, and more than 50% of millennials and GenZ-ers consider wellness programs important in taking a job. Clearly, employers who want to keep and attract top-notch employees need to put wellness benefits high on their list.
Another reason wellness benefits matter is COVID fallout. The pandemic has left American workers more stressed, anxious, exhausted and depressed than ever – not to mention out of shape. More than 60% of American adults gained weight during the lockdown -- an average of 29 pounds -- according to the American Psychological Association. All these factors could bode poorly for chronic disease risk among employees if left unchecked. Fortunately, many workers are highly motivated to get back on track and want employee wellness benefits to help them get there.
The Right Wellness Program for the Times
Companies have long provided wellness benefits geared around a central workplace model. Those might include on-site wellness classes and communications, discounts to local health clubs and healthy meal offerings in the company cafeteria. The problem is, many workers no longer congregate in a central workplace every day or at the same time. They may still be working remotely or scattered among numerous satellite offices. That means wellness benefits need to flex with the changing work environment.
A mobile health platform, accessible through a digital app, can offer unique benefits for the modern workforce. It makes sense for the following reasons:
Becoming the Employer of Choice
With a well-rounded wellness program that includes mobile options, you will have the advantage when it comes to recruiting and retaining employees. Even better, you’ll attract candidates interested in a healthy lifestyle, and those are the same employees who tend to be productive and positive contributors to your organization.
Of course, there are many apps on the market and some are higher on style than substance. Before you get your employees accustomed to a program, take time to choose one that meets your company’s unique needs and delivers on the four benefits discussed here. For more tips on choosing the right digital health app, download our ebook: “Digital Health Apps: What to look for when selecting apps for your digital health portfolio.”
Once you narrow down your options, insist on seeing each app in action. Observing the technology’s onboarding process, customer interface, communications options and resource library can help make the decision clear.
You’ll find that the best digital health apps have a proven track record of helping employees lose weight, prevent chronic diseases, eat better, get fit and feel fantastic. That makes for a sound investment in the wellness of your current workforce, as well as the new team members you are sure to attract with a comprehensive wellness package designed for modern times.